Leadership
Leadership
Our leadership team brings over 100 years of combined sector expertise and strategic vision. With a deep understanding of every aspect of the merchanting and retail landscape—combined with an entrepreneurial spirit—we deliver a customer-first approach that truly sets us apart.
APP Wholesale Ltd has been part of Lords Group Trading since 2019.
Leadership Team
Shanker Patel
Group CEO [Lords Group Trading]
Neil Lake
Managing Director
Matt Alcraft
Finance Director
Shane Knight
Commercial Director
Craig Stanford
Operations Director
Jon Doyle
IT Director
John Lavery
UK Sales Manager
Dee Singh
HR Manager
Shirley Whyte
Head of Marketing & Ecommerce
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