Leadership

Leadership

Our leadership team brings over 100 years of combined sector expertise and strategic vision. With a deep understanding of every aspect of the merchanting and retail landscape—combined with an entrepreneurial spirit—we deliver a customer-first approach that truly sets us apart.

APP Wholesale Ltd has been part of Lords Group Trading since 2019.

Leadership Team

Shanker Patel

Group CEO [Lords Group Trading]

Neil Lake

Managing Director

Matt Alcraft

Finance Director

Shane Knight

Commercial Director

Craig Stanford

Operations Director

Jon Doyle

IT Director

John Lavery

UK Sales Manager

Dee Singh

Dee Singh

HR Manager

Shirley Whyte

Head of Marketing & Ecommerce

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